Some serious guy asked me how someone can make money with email marketing. I had some serious business to do—to explain in detail. The fact is, email marketing can feel like a big mystery, especially for beginners. The trick is to put all the necessary pieces together and make some serious cash. Let’s break it down step by step and unravel the puzzle.
Why Email Marketing?
Email marketing is like prime real estate for selling your services and products. Think of it as your secret weapon. It will allow you to connect directly with customers into their inbox. It’s more personal than social media. When your subscribers open emails, they’re already showing interest and ready to do what you propose. It is one of the best strategies to advertise and make money.
Email Marketing Examples
1. Personalized Emails: These are customized emails customized to individual recipients based on their behaviors, preferences, or past interactions with the brand.
2. Event Invitations: Emails used to invite subscribers to attend conferences, webinars, workshops, or other events hosted by the business.
3. Newsletter Emails: Frequently programmed emails providing subscribers with valuable news, content, or updates related to the business or industry.
4. Transactional Emails: Automated emails triggered by specific events or actions such as order confirmations, welcome emails, or shipping notifications.
5. Promotional Emails: These are emails intended to promote specific services, products, or offers to drive revenue and sales.
6. Drip Campaigns: A series of automated emails sent over time to engage, educate, and convert prospects into customers.
7. Survey Emails: emails requesting feedback or opinions from subscribers to collect insights and improve services or products.
8. Lifecycle Emails: Several emails sent at different stages of the customer journey to nurture leads and guide them through the sales funnel.
9. Abandoned Cart Emails: emails sent to remind customers about items left in their shopping cart and encourage them to complete their purchase.
10. Re-engagement Campaigns: Emails aimed at reactivating inactive or dormant subscribers by enticing them with special incentives or offers.
How to Make Money Successfully With Email Marketing for Beginners
Define Your Goals
Research and identify your ideal target. Try to consider your subscriber’s interests, location, age, and buying habits so that you can send personalized messages. Research the best ways to reach them and capture their contact information.
Choose the right email marketing platform
The next good thing is to choose an appropriate cost-friendly email marketing tool appropriate to your business needs and budget. Compare different email marketing platforms available in the market—ease of use, cost, and features.
This’ll help create, send, and manage your email campaigns. You can try quality platforms such as GetResponse, Systeme.io, and Moosend email software.
Create email list through an opt-in form
Each email marketing service provides essential opt-in forms. Utilize website plugins or coding to integrate opt-in forms on key pages of your website and test different variations of opt-in forms to maximize conversions. Customize and use them to invite your subscribers to join your list.
Scout for a profitable product or service
You’ll definitely need to identify a profitable product or service to promote for profit. There are many software and platforms online to choose from, such as automation software, CRM, and email marketing platforms.
Select type of campaign to send
You’ll need to select the type of email campaign you’ll use, such as a welcome email for new subscribers, a newsletter for product/service updates, or transactional for purchase purposes.
Track campaign performance
Use a good analytics tool to track and analyze these metrics:
- Deliverability rate: How many received your mail?
- Open rate: Who and how many opened that mail?
- Unsubscribe rate: Are there who unsubscribed and how many?
- Conversion rate: Check how many followed your instruction.
Building Your Email List
You are here to make money, right? Before you can even think of making money, you’ll need a good customer base. Imagine trying to sell some pop corn without any customers in sight.
Start by creating a sign-up form on your new website to help build an email list. Offer something that tempts people to join. It could be a free e-book, a discount, or exclusive content. This is your bait to lure them to join your proposal!
Tips for List Growth: How to Do It Right
- Create Quality Content: If your blog posts are engaging, people will want to subscribe to engage more. Create valuable content for that purpose only.
- Use Social Media: Share your sign-up link on platforms like Facebook, Instagram, or Twitter.
- Host Giveaways: A little fun can go a long way. Host contests where entry requires email sign-up.
READ MORE: Content marketing guide for beginners
Crafting Compelling Emails
Your email contents matter just as much as how you get people to sign up. They need to be original, appealing, and helpful. No one wants to engage with a boring sales pitch. Instead, share tips, tell stories, or include fun facts. Make it feel like a valuable conversation, not a lecture.
Elements of Engaging Emails
- Catchy Subject Lines: This is your very first impression and must be creative. It should spark curiosity without necessarily being click bait.
- Personalization: Next, address the recipient by name; it makes the email feel like it’s just the right thing for them.
- Clear Call-to-Action (CTA): Then, let them know exactly what to do next. Whether it’s “subscribe,” “shop now,” or “learn more,” make it clear.
Choosing the Right Products to Promote
Products are created differently and for different purposes. The first thing you’d want is to promote products your audience actually needs.
If you know your readers love making money through email, linking them to best email marketing software or a free email marketing platform makes sense.
If you promote what they like, they’re far more likely to make a purchase or subscribe.
Join High Ticket Affiliate Marketing Niches as an Option
Affiliate marketing is very lucrative. Consider joining an affiliate program especially in high ticket affiliate marketing niches. They offer more profit than others on similar products. This means you can earn money when someone buys a product through your link.
It’s like earning commission simply by recommending a friend’s favorite marketing agency, restaurant, insurance agency, or a chemist shop! Use your email knowledge or read this email for marketing guide for details.
RELATED ARTICLE: Affiliate marketing guide for beginners
Analyzing Your Campaigns
When you start sending out promotional emails, it’s crucial to keep track of how they’re performing. Did your subscribers open them? Did they click on your links? How about taking action as stipulated?
This data is super important and is like your treasure map, guiding you to what works and what doesn’t. Do not ignore it.
Key Metrics to Monitor
- Open Rate: This tells you how many people clicked on your email.
- Click-Through Rate (CTR): This shows how many people engaged with your links. Click-through-rate is a true measure of successful campaigns.
- Conversion Rate: The ultimate goal – how many actually made a purchase, or followed your instructions!
Consistency is Key
Email marketing is a continuous marketing strategy. Just like watering a plant – you need to keep developing it, consistently and appropriately. Make a routine of scheduling regular emails to keep your audience highly engaged.
But remember, quality over quantity is the magic to success. Don’t bombard their inbox with a thousand emails. Find a balance that’ll keep them eager for your next engaging email.
Conclusion: Start Your Journey
I once asked a digital marketer about email marketing and this is what he had to say. “Email marketing is a gravy train for the elite gurus”. Not entirely true, it’s for everyone with business idea! Well, it may seem overwhelming at first, but with the right approach, it can become an incredibly lucrative revenue stream, for all of us.
Start by building your list. Create engaging content and start promoting products that resonate. The beauty of email marketing is that it offers infinite opportunities.
So why wait? Dive in and watch your income grow by joining Moosend best email marketing tool!
